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Marketing Communications: summary lectures and handbook
- Summary • 129 pages • 2021
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This summary contains all lecture notes and content of the book 'Marketing Communications: A European Perspective' by P. De Pelsmacker (chapters 1-7 and 13-14). Passed the exam with 18/20. 

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Summary Modules and Book Marketing Communication
- Package deal • 2 items • 2021
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- $8.97
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Summary of all the modules discussed in the course Marketing Communication and the book (chapters 3, 4, 7 and 13).
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Summary Book Marketing Communication (De Pelsmacker et al., 2018)
- Summary • 7 pages • 2021
- Available in package deal
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Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planning 
Chapter 13: Measuring campaign effectiveness
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Marketing Communication summary ALL lectures 2021
- Class notes • 28 pages • 2021
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- $7.28
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Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master
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Summary marketing communications chapter 3 4 7 13
- Summary • 19 pages • 2021
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- $4.48
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Marketing Communication Book Summary Chapter 3, 4, 7, 13. Marketing Communications: A European Perspective
- Summary • 16 pages • 2021
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This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. 
 
The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
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Marketing Communication Summary Book Short
- Summary • 19 pages • 2021
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- $4.59
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Short summary with all subjects for exams.
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Marcom Samenvatting Begrippen 2021 / Summary Marketing Communication
- Summary • 19 pages • 2021
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- $7.39
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Summary 2021 marketing communication tilburg master marketing management
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Marketing communication exam summary
- Summary • 88 pages • 2021
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- $5.60
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Summary written in English of all chapters from and the book & clips of the lectures. 
 
Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14
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Summary Marketing Communications A European Perspective
- Summary • 57 pages • 2021
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- $3.92
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A summary about the course 'Marketing Communications' in the second period of the first year of International Business Communication